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On salePear-cut simulated sapphire necklace in 18K gold resting on deep blue velvet fabric.
The Mariselle Pear - 18K Gold Vermeil Sale priceFrom £153.95 Regular price£199.95
Save £14.00Silver 6mm stainless steel Cuban link chain laid flat on a dark textured slate background.
Origin 1 Cuban Chain - Stainless Steel Sale price£45.95 Regular price£59.95
Save £14.00Gold stainless steel Apostle Cross pendant on a box chain, angled on a dark rugged stone surface.
The Apostle Cross - Gold Sale price£45.95 Regular price£59.95
Save £18.00Gold stainless steel 6mm Cuban link chain and bracelet set displayed on a dark textured stone surface.
The Golden Standard Set - Gold Stainless Steel Sale price£61.95 Regular price£79.95
On saleTwisted band moissanite ring with a 1 carat round cut center stone and accent stones in solid gold.
Twisted Pavé 1CT Moissanite Ring Sale priceFrom £191.95 Regular price£383.95
Save £306.00Studio close-up of a silver-colored ring with a marquise-cut moissanite center and six prongs on a stone-set band.
6-Prong Eternity Marquise Moissanite Ring Sale price£306.95 Regular price£612.95
On saleGold-toned chunky heart pendant hanging from a fine chain against a pale pink background.
The Leva Chunky Heart Necklace Sale priceFrom £40.95 Regular price£76.95
Save £253.00The Luna | To My Beautiful Wife
The Luna | To My Beautiful Wife Sale price£252.95 Regular price£505.95
Color
On saleStudio shot of a gold-toned three-stone ring featuring an oval center moissanite on a plain white background.
The Evelyn - Gold Sale priceFrom £344.95 Regular price£689.95
Color
On saleStudio view of a silver-tone ring with a pear-cut moissanite stone set in prongs.
The Ava Sale priceFrom £229.95 Regular price£459.95
Color
On saleThe Radiance 14K Solid White Gold Moissanite Jewelry Set, featuring an eternity ring, tennis bracelet, and drop earrings.
The Radiance Sale priceFrom £168.95 Regular price£337.95
Save £61.00Silver-tone halo pendant necklace with a round clear center stone surrounded by small round accent stones
The Adelaide Sale price£61.95 Regular price£122.95
On saleBlue cushion-cut moissanite ring in a gold-tone setting with side stones, shown upright on a reflective surface
The Juliana Hope Sale priceFrom £320.95 Regular price£640.95
Save £115.00Yellow gold-tone halo ring stacked with matching pavé eternity band on white background.
The Forevermore - Gold Sale price£114.95 Regular price£229.95
Color
Save £46.00Front view of a silver ring with a twisted band and an emerald-cut red stone in a bezel setting.
The Solitaire: Emerald-Cut Garnet Ring - S925 Sterling Silver Sale price£91.95 Regular price£137.95
Save £67.00Front view of cushion-shaped halo ring with iridescent mother-of-pearl center.
Pearlescent Dream: Mother of Pearl Ring - S925 Sterling Silver Sale price£55.95 Regular price£122.95
Save £92.00Gold vertical infinity pendant with three birthstones and three engraved names on a matching chain.
Personalized Family Infinity Birthstones Necklace - S925 Sterling Silver Sale price£91.95 Regular price£183.95
Color
On saleThe Verona Oval Amethyst Bracelet, a solid gold bracelet with seven oval amethyst gemstones, displayed on purple silk.
The Verona Oval Amethyst Bracelet Sale priceFrom £268.95 Regular price£536.95
On saleRadiant-cut simulated aquamarine ring in solid gold on light blue silk with water droplets.
The Azurea Radiant Ring - S925 Sterling Silver Sale priceFrom £76.95 Regular price£99.95
On saleThe Celestine 2 carat oval moissanite ring in solid gold.
The Celestine Gold Oval Moissanite Ring Sale priceFrom £252.95 Regular price£505.95
On saleThe Eveline 1 carat round cut ocean blue moissanite ring in 14K solid gold
The Eveline - Gold Sale priceFrom £199.95 Regular price£459.95
Save £690.00Silver-tone six-piece jewelry set with a pendant necklace, stud earrings, three rings, and a heart-charm bracelet.
Exclusive VIP Jewelry Value Bundle Sale price£76.95 Regular price£766.95
Choose Set Color (to match your ring)
On saleA 2-carat oval moissanite ring with a pavé band in 14K solid white gold.
The Opaline - Rose Gold Sale priceFrom £252.95 Regular price£3,064.95
On salePair of 14K or 18K solid rose gold cluster stud earrings with pink lab-grown diamond simulant center stones and halo accents on a white background.
Cluster Round Pink Halo Earrings Sale priceFrom £76.95 Regular price£153.95
Save £115.00Pair of round moissanite stud earrings angled on a textured teal surface.
The Beatrice-2CT Sale price£114.95 Regular price£229.95
On saleThe Carlotta 2 carat oval blue moissanite ring in solid gold, with a halo of clear stones, displayed on gray velvet.
The Carlotta Sale priceFrom £337.95 Regular price£674.95
Save £138.00The Brilliant - Moissanite
The Brilliant - Moissanite Sale price£137.95 Regular price£275.95
Color
Save £115.00Close-up of a rose-gold stacked halo ring with pavé eternity band on white background.
The Forevermore - Rose Sale price£114.95 Regular price£229.95
Color
Save £76.00Three-quarter view of a stacked silver ring set with a square purple stone and purple accent band.
Snow Wave: 2-Piece Set Ring - S925 Sterling Silver Sale price£107.95 Regular price£183.95
Save £69.00Low-angle close-up of a silver ring with an oval purple center stone and purple pavé band.
Lumine Grace: Oval Cut Amethyst Ring - S925 Sterling Silver Sale price£99.95 Regular price£168.95
Save £46.00Three-quarter view of a silver ring with a twisted band and a bezel-set emerald-cut purple gemstone.
The Solitaire: Emerald Cut Amethyst Ring - S925 Sterling Silver Sale price£91.95 Regular price£137.95
Save £42.00Macro close-up of a silver crossover ring highlighting a pink heart-petal flower center and clear pavé stones.
Pink Serenity: Infinity Love Loop Ring - S925 Sterling Silver Sale price£95.95 Regular price£137.95
Taupe gift card with white "Gift Card" text, $50 value, and Awareness Ave logo.
Awareness Avenue Gift Card Sale priceFrom £38.31
Save £4.00Peach jewelry gift boxes with AV logo in various sizes, hand holding the lower-right box.
Luxury Giftbox Upgrade Sale price£3.95 Regular price£7.95
Save £115.00Silver adjustable ring close-up showing round pink center stone with halo and pavé accents on white background.
The Venus Sale price£114.95 Regular price£229.95
Macro side view of The Orionis Star Ring, a solid gold ring with star-cut blue simulated sapphire and bypass setting on dark blue velvet.
The Orionis Star Ring - S925 Sterling Silver Sale priceFrom £122.95 Regular price£229.95
On saleLyriana Star bypass ring with a star-cut simulated ruby on red silk fabric.
The Lyriana Star Ring - S925 Sterling Silver Sale priceFrom £145.95 Regular price£191.95
On saleCushion-cut simulated ruby ring in solid gold displayed on red silk fabric.
The Ellyra Cushion - 18K Gold Vermeil Sale priceFrom £76.95 Regular price£99.95
On saleClose-up of a gold-toned pear-cut moissanite ring with pavé side stones on teal velvet.
The Adelina Rae Pear Cut Moissanite Ring Sale priceFrom £252.95 Regular price£505.95
On saleMacro view of a rose gold ring with a round green moissanite center and clear halo accents on a stone surface.
The Bethany - Emerald Green Moissanite Ring Sale priceFrom £199.95 Regular price£459.95
On saleThe Bethany 1.5 carat blue moissanite halo ring in solid gold.
The Bethany Engagement Ring Sale priceFrom £199.95 Regular price£459.95
On saleHeart-shaped necklace with two personalized birthstones in solid gold.
Beautiful Mom | Custom 2 Birthstones Heart Necklace Sale priceFrom £99.95 Regular price£191.95
Save £100.00Rose gold eternity ring with round moissanite stones around the band, angled studio view on white.
1.3CT Rose Gold Eternity Moissanite Ring Sale price£99.95 Regular price£199.95
Save £230.00Front view of a three-stone round-cut moissanite ring with pavé shoulders on a white background.
Vintage 3-Stone Round Cut Moissanite Ring Sale price£229.95 Regular price£459.95
On saleStudio view of a silver-toned eternity band with a continuous row of round clear stones.
2.1CT Total Moissanite Eternity Band Sale priceFrom £206.95 Regular price£413.95
On saleSilver-tone double-layer cross necklace with curb and rope chains worn over a black ribbed turtleneck.
Men's Double Layer Cross Pendant Charm Necklace Sale priceFrom £30.95 Regular price£36.95
Color
On saleFront view of a rose gold tone infinity heart pendant necklace with clear accent stones on a white background.
Diamond Infinity Heart Necklace Sale priceFrom £53.95 Regular price£76.95
On saleFront view of a silver-toned ring with a large pink emerald-cut center stone and accent stones along the band.
The Prisca Sale priceFrom £383.95 Regular price£766.95