Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or purchase from www.awareness-avenue.com (the "Site").
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as "Device Information."
Text Marketing and Notifications
By entering your phone number at checkout, initializing a purchase, and subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 100 a month. You acknowledge that consent is not a condition for any purchase.
Awareness Avenue's website uses cookies and tracking technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.
If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message sent or use the unsubscribe link we provided in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered reasonable. Message and data rates may apply.
If you have any questions, please text HELP to the number from which you received the messages. You can also contact us for more information. If you wish to opt-out, please follow the procedures above.
We Collect Device Information Using the Following Technologies:
- Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- Log Files: Track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files that record information about how you browse the site.
- Facebook Pixel: Tracks essential actions by our visitors to optimize their marketing experience with us.
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal information), email address, and phone number. We refer to this information as "Order Information."
For browsers that don't support the Facebook Pixel, we save the "Order Information" to make offline purchase lists for our customers. These lists are used for future marketing and re-marketing purposes.
When referring to "Personal Information" in this Privacy Policy, we refer to Device Information and Order Information.
How Do We Use Your Personal Information?
We generally use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- Provide you with information or advertising about our products or services based on your preferences
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns).
The device information is also used to retarget our visitors with advertising later on platforms such as Facebook and Google.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
Notwithstanding the above, we do not share or sell text messaging originator opt-in data or consent with any third parties. Your SMS subscription information will not be shared with non-affiliated third parties for their marketing purposes.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights otherwise.
Behavioral Advertising
As described above, we use your Personal Information to provide targeted advertisements or marketing communications that may interest you. For more information about targeted advertising, visit the Network Advertising Initiative's ("NAI") educational page here.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal here.
Do Not Track
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you want to exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above. Please note that your information will be transferred outside Europe, including Canada and the United States.
Data Retention
When you place an order through the Site, we will keep your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this privacy policy occasionally to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or would like to make a complaint, please contact us by e‑mail at support@awareness-avenue.com.
Awareness Avenue Jewelry LLC