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  • Ethically Produced
  • Conflict Free
  • Over 250,000 Happy Customers
  • Ethically Produced
  • Conflict Free
  • Over 250,000 Happy Customers
  • Ethically Produced
  • Conflict Free
  • Over 250,000 Happy Customers

The 1% Ring™ - 100% Sparkle, 1% Cost

Guarantee the look of a flawless diamond for less than 1% of the price.

Platinum vermeil finishing for extra shine and lifetime durability.

Celebrities choose Awareness Avenue for Red Carpet glamour.

Complimentary gift-ready packaging.

Sale price£113.95 Regular price£188.95 Save £75.00

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Lifetime Warranty
Hassle-free Returns
Worldwide Delivery
Gift Ready Packaging

Looks Like a $15,000 Diamond, But Costs Less Than 1%.

The 1% Ring. No tradition. No debt. Just sparkle.

$15,000 Look. Just 1% of the Price.

Same traditional brilliance. 1% of the price. Why overpay when you can outsmart the industry?

Unbelievable Gems. Elite Quality.

AvenueGems® & top 0.1% moissanite. Brilliance you won’t find anywhere else at a cost you would not believe.

100% Flawless Diamond Look. Guaranteed.

Diamond look is guaranteed. Over 270,000 customers said yes (and loved it).

Today's couples refuse to overpay for love—they are choosing conscious sparkle instead.

Welcome to the smarter, more conscious way to shine.
This is The 1% Ring.
This is Awareness Avenue.

Gift-Ready Premium Packaging

Gift-Ready Premium Packaging

The 1% Standard™

Crafted by Artisans. Beyond the Traditional.

Five Times Thicker. 100x Sparklier.

Engineered with 4 layers of platinum over recycled S925 sterling silver, Awareness Avenue's 2.5–3.0 micron finish outshines and outlasts ordinary plating—up to 5x thicker than standard industry jewelry.

Handmade with Care. Designed for Forever.

Every 1% Ring™ is individually handcrafted by a dedicated artisan—each moissanite stone selected for flawless clarity, expertly set in recycled sterling silver, and finished with 4-layer platinum plating. The process takes 7-12 days to ensure precision and quality worthy of a lifetime guarantee.

Redefine the Diamond Standard.

We're challenging the status quo—with engagement rings that honor your story and your principles without compromise.

Joined by 270,000+ in 150 countries.

This is more than jewelry. It's a movement. Join those who chose meaning over markup—and romance redefined by brilliance, not price.

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FAQ

Smart sparkle comes with smart questions.

Here’s what people ask before they add Awareness Avenue to their story: