







- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
The 1% Ring™ - 100% Sparkle, 1% Cost
Guarantee the look of a flawless diamond for less than 1% of the price.
Platinum vermeil finishing for extra shine and lifetime durability.
Celebrities choose Awareness Avenue for Red Carpet glamour.
Complimentary gift-ready packaging.

The 1% Ring™
100% Sparkle. 1% Cost.
Guarantee the look of a flawless $15,000 diamond for less than 1% of the price.
Why Overpay When You Can Outsmart?
The 1% Ring™ isn't about compromise—it's about consciousness. It's for couples who refuse to start their forever with debt, guilt, or outdated rules.
This isn't "almost as good." This is visually flawless brilliance that's indistinguishable from a $15,000 diamond to the naked eye. Same sparkle. Better values. Zero markup.
Welcome to the new standard of intelligent luxury.
What Makes It The 1% Ring™?
Flawless Diamond Look, Guaranteed
- Clarity: FL, IF (Flawless, Internally Flawless)—the highest industry grades
- Color Grade: D, colorless—completely indistinguishable from top-tier diamonds
- Cut: Round brilliant—engineered for maximum fire and brilliance
- Carat: 1CT statement stone that stops people in their tracks
To the naked eye? Identical to a $15,000 diamond.
To your wallet? A revolution.
Built for a Lifetime, Not Just a Moment
Premium Craftsmanship
- S925 recycled sterling silver with 4-layer platinum plating (up to 5x thicker than standard rings)
- Classic 6-prong Tiffany setting—timeless, secure, elegant
- Individually handcrafted by skilled artisans—never mass-produced
Ethically Brilliant
- Conflict-free, lab-grown moissanite—zero guilt, 100% sparkle
- GRA certified for authenticity and quality
- Lifetime Warranty—because your ring should last as long as your love
Available in sizes 3-13. True to U.S. standard sizing—because love should always be a perfect fit.
The Math That Changes Everything
Traditional 1CT Diamond | The 1% Ring™ |
---|---|
$10,000–$15,000+ | Less than 1% of that price |
Mined from the earth | Lab-grown brilliance |
Debt and pressure | Freedom and confidence |
Your savings? Enough for a honeymoon. A home. Your future together.
Join the Movement
Over 250,000+ customers have already chosen brilliance without compromise. They're not settling—they're rewriting the rules of engagement.
This is The 1% Ring™.
This is Awareness Avenue.
This is the conscious choice.
Same brilliance. Smarter choice. Better story.
Premium S925 Sterling Silver Foundation
The 1% Ring™ begins with a foundation of recycled S925 sterling silver—the highest standard for fine jewelry. This isn't plated base metal. This is solid sterling silver, individually handcrafted to order.
4-Layer Platinum Plating
We apply four layers of platinum plating to the sterling silver band—up to 5x thicker than standard industry plating. This ensures lasting durability, a brilliant white finish, and resistance to tarnishing. Your ring maintains its luxurious appearance for a lifetime.
GRA-Certified Moissanite
Every stone is GRA-certified with documented proof of authenticity and quality. Our moissanite is graded:
- Clarity: FL, IF (Flawless, Internally Flawless)—the highest industry grades
- Color: D, colorless—completely indistinguishable from top-tier diamonds
- Cut: Round brilliant—engineered for maximum fire and light dispersion
Classic 6-Prong Setting
The timeless Tiffany-style 6-prong setting securely cradles your stone while maximizing light entry from all angles. This setting is designed for both beauty and durability—your stone stays secure while displaying maximum brilliance.
Individually Handcrafted
Each ring is made to order by a dedicated artisan. This isn't mass production. A single skilled jewelry maker oversees every step—from casting to stone setting to final polish. Your ring undergoes rigorous quality inspection before shipping.
Available Carat Sizes: 1CT, 2CT, 3CT, 5CT
Choose the statement size that reflects your love story. All carat options maintain the same exceptional quality standards and flawless appearance.
True to U.S. Standard Sizing (3-13, including half sizes)
We offer comprehensive sizing because love doesn't come in standard measurements. Don't see your size? Contact us for custom sizing—we'll create it specifically for you.
True to U.S. Standard Sizing
The 1% Ring™ is crafted to exact U.S. standard ring sizes, ranging from size 3 to 13, including all half sizes. We believe love doesn't come in standard measurements—your ring shouldn't either.
Don't Know Your Ring Size?
Use our interactive Ring Size Guide at the variant selector above to find your perfect fit. If you're between sizes, we recommend choosing the larger size for comfort.
Custom Sizing Available
Don't see your size listed? Contact us at [email protected]—we'll custom-make your ring to your exact specifications at no additional cost.
One-Time Complimentary Resizing
We offer one free resizing service if your initial size doesn't fit perfectly. Simply contact our team and we'll handle everything for you—no hassle, no additional charges.
Easy Exchanges
If you need a different size after receiving your ring, we offer straightforward paid exchange services with dedicated support to ensure you get the perfect fit.
Finding Your Ring Size at Home
- Cut a strip of paper or string
- Wrap it around the finger where you'll wear the ring
- Mark where the ends meet
- Measure the length in millimeters
- Use our Ring Size Guide (linked above) to match your measurement to the correct size
Pro tip: Measure your finger at the end of the day when it's slightly larger, and ensure the paper or string slides comfortably over your knuckle.
Sizing for a Surprise Gift?
Borrow a ring they currently wear on the same finger, measure its inner diameter in millimeters, and match it to our size chart. If unsure, size up—resizing down is easier than expanding.
Premium Packaging Included
Every 1% Ring™ arrives in our signature black presentation box with rose gold accents—designed to make the moment as memorable as the ring itself. Your ring is nestled securely inside, creating an unboxing experience worthy of the commitment it represents.
Ready to Gift, Right Out of the Box
No additional wrapping needed. Our packaging is designed to be gift-ready from the moment it arrives at your door. Whether you're planning a surprise proposal or celebrating an anniversary, the presentation matches the significance of the occasion.
Ethical Jewelry, Guaranteed for Life
We stand behind every piece—unconditionally. That's why every 1% Ring™ comes with our Lifetime Warranty. If your ring experiences any manufacturing defects, if a stone loosens, if the plating fades—we'll repair or replace it. No questions asked. No return required.
This is our promise: your ring is crafted to last as long as your love.
What's Covered
Our Lifetime Warranty protects against:
- Manufacturing defects in materials or workmanship
- Stone loosening or loss from the setting
- Plating degradation or tarnishing under normal wear
- Structural issues with the band
Simple, Hassle-Free Process
If anything goes wrong, simply contact us at support@awareness-avenue.com. We'll handle everything—often without even requiring you to return the defective piece. Your satisfaction is our priority.
Handcrafted to Order
Every 1% Ring™ is individually handcrafted with precision and care. Quality takes time—but it's worth the wait.
270,000+ Customers. One Mission.
Since 2016, we've served over a quarter of a million customers worldwide who refuse to compromise their values for tradition. They chose brilliance without burden. Ethics without excess. Love without debt.
The 1% Standard™
We're not here to offer "alternatives." We're here to redefine what fine jewelry should be: conflict-free, ethically sourced, individually handcrafted, and guaranteed for life—without the inflated markup that funds outdated industry practices.
Transparency Over Tradition
The diamond industry operates on secrecy, artificial scarcity, and emotional manipulation. We operate on transparency. Every stone is GRA-certified. Every material is documented. Every price is fair. You know exactly what you're getting—and exactly what you're not overpaying for.
Direct-to-You Pricing
We eliminate middlemen, retail markups, and unnecessary overhead. By selling directly to you, we deliver $15,000 diamond quality for less than 1% of the price. This isn't discount jewelry—it's honest pricing.
Lifetime Warranty. No Questions Asked.
Most jewelers offer limited warranties with fine print and exclusions. We offer unconditional lifetime coverage. If anything goes wrong—ever—we repair or replace it. We don't even require you to return the defective piece. That's confidence in our craftsmanship.
Individually Handcrafted, Never Mass-Produced
Every ring is made to order by a dedicated artisan who oversees the entire process—from casting to stone setting to final inspection. This is custom-level craftsmanship at accessible prices.
Ethical From Stone to Setting
- Lab-grown moissanite—zero mining, zero conflict
- Recycled sterling silver—minimal environmental impact
- GRA certification—verified quality and authenticity
- Hypoallergenic materials—safe for all skin types
Join the Movement
Over 90,000 verified reviews. Rated excellent on Trustpilot. Loved by couples in 150+ countries.
This isn't just jewelry. It's a conscious choice to reject inflated pricing, unethical sourcing, and outdated traditions.
Welcome to Awareness Avenue. Welcome to The 1% Standard™.
Daily Wear & Maintenance
Your 1% Ring™ is built to last a lifetime with minimal maintenance. The 4-layer platinum plating and sterling silver construction are designed for everyday wear.
Cleaning Your Ring
- Use warm water and mild dish soap with a soft-bristle brush
- Gently scrub around the stone and band to remove buildup
- Rinse thoroughly and dry with a lint-free cloth
- For deeper cleaning, soak in warm soapy water for 10-15 minutes before brushing
What to Avoid
- Harsh chemicals (bleach, chlorine, acetone)
- Abrasive cleaners or rough cloths that can scratch
- Ultrasonic cleaners (unnecessary and can loosen settings over time)
- Wearing during heavy physical activity, swimming, or showering when possible
Storage
Store your ring in the included presentation box or a soft pouch when not wearing it. This prevents scratches and protects the finish.
Professional Inspection
While our 6-prong setting is secure, we recommend having a local jeweler inspect the prongs annually to ensure the stone remains firmly set. This simple check takes minutes and provides peace of mind.
If Anything Goes Wrong
Our Lifetime Warranty covers all manufacturing defects, stone loosening, plating issues, or structural problems. Contact us at [email protected]—we'll repair or replace your ring immediately, often without requiring return of the original piece.
Moissanite Durability
Moissanite rates 9.25 on the Mohs hardness scale (diamond is 10), making it one of the hardest gemstones on earth. It's incredibly scratch-resistant and maintains its brilliance indefinitely with basic care.
Free Standard Shipping
All orders ship free with tracking provided immediately upon dispatch. Your 1% Ring™ typically arrives within 7-12 business days from order placement (including crafting time).
Expedited Shipping Available
Need your ring faster? Express shipping options are available at checkout, reducing total delivery time to 7-10 business days (including crafting time).
Handcrafted to Order Timeline
- Standard rings (sizes 3-13, 1CT-5CT standard options): 7-12 business days to craft and ship
- Custom engravings: Add 2-3 business days to production time
- Custom specifications (non-standard carat sizes, stone shapes, or precious metal upgrades): Add up to 2 weeks to production time
Discreet, Protected Packaging
Each ring ships in protective packaging to ensure your signature black presentation box arrives in pristine condition. No external branding—your gift remains a surprise.
Worldwide Delivery
We proudly ship to over 150 countries. International orders typically arrive 7-10 business days after dispatch, with full tracking provided.
Real-Time Tracking
Track your order every step of the way—from our studio to your door. You'll receive tracking information as soon as your ring ships.
Fully Insured
Every order ships fully insured for your peace of mind.
Email us:
support@awareness-avenue.com
Choosing the right size? Our size guide above has you covered, plus our Perfect Fit Guarantee eliminates any worry.
Multiple recipients? Save up to 50% when buying multiple bundles - perfect for all the special men in your life.
Need it faster? Contact our 24/7 support for expedited shipping options.
Custom message? Every bundle includes a personalized card with your heartfelt words.
Still unsure? Our customer service team is available around the clock to ensure your gift is absolutely perfect.
Choose options








- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
The 1% Ring™ - 100% Sparkle, 1% Cost
Looks Like a $15,000 Diamond, But Costs Less Than 1%.
The 1% Ring. No tradition. No debt. Just sparkle.

$15,000 Look. Just 1% of the Price.
Same traditional brilliance. 1% of the price. Why overpay when you can outsmart the industry?

Unbelievable Gems. Elite Quality.
AvenueGems® & top 0.1% moissanite. Brilliance you won’t find anywhere else at a cost you would not believe.
100% Flawless Diamond Look. Guaranteed.
Diamond look is guaranteed. Over 270,000 customers said yes (and loved it).
Today's couples refuse to overpay for love—they are choosing conscious sparkle instead.
Welcome to the smarter, more conscious way to shine.
This is The 1% Ring.
This is Awareness Avenue.


The 1% Standard™
Crafted by Artisans. Beyond the Traditional.

Five Times Thicker. 100x Sparklier.
Engineered with 4 layers of platinum over recycled S925 sterling silver, Awareness Avenue's 2.5–3.0 micron finish outshines and outlasts ordinary plating—up to 5x thicker than standard industry jewelry.

Handmade with Care. Designed for Forever.
Every 1% Ring™ is individually handcrafted by a dedicated artisan—each moissanite stone selected for flawless clarity, expertly set in recycled sterling silver, and finished with 4-layer platinum plating. The process takes 7-12 days to ensure precision and quality worthy of a lifetime guarantee.
Join The New 1% Standard®
We're rewriting the rules of fine jewelry—challenging outdated industry markups while celebrating love, stories, and values without compromise.




Joined by 270,000+ in 150 countries.
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FAQ
Smart sparkle comes with smart questions.
Here’s what people ask before they add Awareness Avenue to their story:
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
You can contact us through our contact page! We will be happy to assist you.